The Sun tabloid newspaper in UK is hardly known as an an oracle of truth, but this story also came out in The Daily Telegraph yesterday.
Devout Hindus in India have come up with a new fizzy drink – made from cow urine. The pee-based pop branded as Gau Jal – or Cow Water – is the real thing and was made to honour the faith's sacred animal.
A leading Hindu cultural group came up with the beverage at its research centre in the holy city of Haridwar on the River Ganges.
Members of Rashtriya Swayamsevak Sangh hope their "healthy" alternative to cola and lemonade will be the next big thing.
Group director Om Prakash said: "It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase. It will justify the high stature accorded to a cow in Indian culture."
Prakesh´s team is now focusing on packaging, marketing, and of course preservation to stop its curative drink from going "whiffy" in the summer heat.
This Indian-based reporter will be scouring the shelves and will report back – now that´s true journalism!
Ed. Note: More details are now available here
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